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About Us

We are Willow Laboratories, a health and wellness innovator based in Irvine, California who holds 127 issued patents, 48 pending patents, and technologies that are used by leading hospitals around the world, licensed under the name Masimo Rainbow Signal Extraction Technology®. With a proven history in helping physicians care for their patients, we have turned our attention to tackling one of the most pressing concerns that our society is facing today. The fact that 1 in 3 American adults have prediabetes and 8 out of 10 of those people don’t even know it! Inspired by this mounting issue, we have focused our efforts on developing two complimentary products that we believe will empower those impacted and help change the trajectory of their life. Making people aware simply won’t cut it. Unfortunately, today’s doctors simply aren’t allotted the time to provide you with the keys that unlock their advice on how to “lose some weight”, “get more active”, or “eat healthier”. So we have developed a digital lifestyle program to help you learn how and succeed despite your hectic lifestyle. In our program you will only be asked to make small changes. But over time, several small changes, or Nutu nudges, will add up to big results. Together, we will enable you to lose weight, develop positive new lifestyle habits, and learn how to maintain a long-lasting healthy lifestyle. Lasting results, with just one helpful Nutu nudge at a time!

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Joe Kiani

Chief Executive Officer

Joe Kiani is committed to transforming yesterday's impossibilities into today’s realities. This is precisely what he accomplished at Masimo® and continues to achieve with Willow Laboratories, which was founded in 1998. Joe Kiani founded Masimo in 1989, a global medical technology company renowned for noninvasive patient monitoring technologies. Under his leadership as Chairman and CEO, Masimo transformed from a “garage start-up” into a publicly traded, multi-billion-dollar enterprise listed on NASDAQ (MASI). To name just one successful invention, Masimo Signal Extraction Technology® (SET) is the primary pulse oximetry that can be found at the top 10 hospitals in the United States and throughout the world. Today, he is leading Willow Laboratories as the team prepares for the commercialization of several new groundbreaking technologies.